The first thing that should be pointed out is that canons
don’t shoot things, and cannons have no books in them. The two words do (probably) descend from the
same word, the Greek word kanna,
which means a reed. Reeds are straight, which
suggests an authoritative standard, while they are also hollow
tubes, which suggests tubes that shoot things.
But we’re talking about canons.
And canons do involve books (usually, anyway, although it can also be used for other collections like the Star Wars movies).
It’s a body of work that everyone accepts as authoritative. For example, J.K. Rowling’s Harry Potter series has seven
books. They are all written by one
author, about the same topic, and were intended from the beginning to form one
whole. No one asserts that one of those
seven does not belong in the Harry Potter canon. On the other hand, there are other books,
written by the same author, about topics related to the original seven, and
opinion among the fans is more divided about them. Some would accept Fantastic Beasts and Where to Find Them as canonical and others do
not, or give them lesser authority. And
hardly anyone thinks that Harry Potter
& the Cursed Child should be canon, even though it too was written by
Rowling and she has said it should be considered part of the canon.
So a canon is a collection that is widely regarded and
accepted as authoritative, but rarely declared so by any specific person or
group with authority to decide what is or is not canon. Its makeup does not necessarily even depend on the
author’s intentions or opinions: rather, a canon reflects the opinions of many
people, often over many years. It's not really a popularity contest, however: it’s more accurate to say
that a canon reflects the opinion of everyone, reached more or less
independently, about which books should be part of the whole. Doubtful books tend to fall out, merely
because many people do not accept them and the rest find that they must use the
other universally-accepted books if their arguments are to reach the widest
audience. Thus when a canon finally
becomes settled it is not accepted by just 51% of people, but by something much
closer to 99%. In short, a canon becomes
settled over time, not declared by an authority.

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